Privacy Policy

Effective Date: 4/28/2026

Grit Performance Co (“Grit,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of individuals who interact with our websites, applications, and related services (collectively, the “Services”).

This Privacy Notice explains how we collect, use, disclose, and safeguard your personal information, as well as your rights and choices under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA). By accessing or using our Services, you acknowledge that you have read and understood this Privacy Notice.

“Personal information” means any information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual.

Personal information does not include:

• Deidentified or anonymized data
• Aggregated data that cannot reasonably identify an individual

We collect information directly from you, automatically, and from third parties, as described below.

Registration and Account Information

• Name, email address, phone number, mailing address
• Username and password
• Optional demographic information (e.g., age, gender, interests)

Communications

• Contact details and correspondence
• Message contents and attachments

Events and Promotions

• Contact and professional information
• Event-specific data

User-Generated Content

• Public posts, comments, and submissions

Payment Information

• Billing details and transaction data
• Processed via third-party payment providers

• IP address, device identifiers, browser type
• Usage data, logs, and interactions
• Cookies and tracking technologies

• Social media platforms
• Analytics providers
• Marketing partners

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Consent (e.g., marketing communications)
• Performance of a Contract (e.g., providing Services)
• Legal Obligations (e.g., tax, compliance)
• Legitimate Interests (e.g., improving Services, fraud prevention)

We use personal information to:

• Provide, operate, and improve Services
• Process transactions
• Communicate with users
• Personalize experiences
• Send marketing (subject to consent where required)
• Ensure security and prevent fraud
• Comply with legal obligations

We may disclose personal information to:

Service Providers
Third parties performing services on our behalf

Business Transfers
In connection with mergers, acquisitions, or asset sales

Legal Requirements
To comply with laws or protect rights

With Consent
Where you direct or authorize us

We do not “sell” personal information as defined under CCPA, and we do not share personal information for cross-context behavioral advertising without required notice and opt-out rights.

We use cookies and similar technologies for analytics, functionality, and personalization. Where required by law, we obtain your consent before using non-essential cookies.

We retain personal information only as long as necessary for the purposes described in this Notice, including legal, accounting, or reporting requirements.

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

You have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit use of sensitive personal information (if applicable)
• Not be discriminated against for exercising your rights

To exercise your rights, contact us at: gritperformanceco@gmail.com

We may need to verify your identity before fulfilling requests.

If you access our Services from outside the United States, your information may be transferred to and processed in the United States. Where required, we implement appropriate safeguards such as Standard Contractual Clauses.

We implement appropriate technical and organizational measures to protect personal information. However, no method of transmission or storage is completely secure.

Our Services are not intended for individuals under 13 (or higher age where required by law). We do not knowingly collect data from children.

We may update this Privacy Notice periodically. Updates will be posted with a revised effective date.

If you have questions or requests regarding this Privacy Notice, contact:

Grit Performance Co
Email: gritperformanceco@gmail.com